Complete brand refresh for Opera Columbus to reflect the life & vitality of the organization. Work included logo & brand development & design, photography art direction, brand video development & art direction (including art direction on the custom music for the video), art direction on the refreshed website, & icon development for the 2018 shows.
The brand video can be viewed here. The 2018 Gala video can be viewed here.
The Cheesecake Girl
logo, web design, and brand identity for The Cheesecake Girl, a local cheesecake baker in Columbus, Ohio.
Summer Sale 2018
In-store marketing & windows for Express Factory Outlet’s 2018 summer sale. The strategy was to encourage customers to shop an entire outfit, so the kit included pillars and mannequin hangtags highlighting the total price of the look showcased.
Some elevated stores received faux neon signs for focal windows.
updated visual identity following their acquisition by GE and development of a new tagline: First. And Rising Higher. Deliverables included web site, print ads, photography art direction, and a corporate brochure.
A line of products sold from a traveling pop-up shop in a vintage mail Jeep named Martha. All of the products are designed to combat the three biggest barriers to letter writing: Not knowing what to write, not having time to write, and not having anyone to write to.
In-store marketing for Express’s men’s Performance program which includes dress shirts, dress pants, polos and other products.
logo and packaging redesign for Scottish-inspired, calming dog shampoo.
logo and brand design for a new concept in communtiy-engaged, sweet and savory baking classes in cincinnati, ohio.